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Common Sense and Real Sense
A lot of things that seem obvious to everyone just aren’t true. I am a big fan of books that describe contemporary research into behavior and processes like decision making, motivation and development....
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Using QR Codes in Marketing
Because this QR Code is folded, it cannot be scanned. Scott Stratten warned us that it was an off night. He had just returned from Istanbul where he had eaten some very bad chicken and he was still too...
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Mitigating Significant Business Risks
My personal curiosity about human behavior and my business interests converge when I begin considering how people make choices. As a result, I read a lot of books about decision-making processes. As a...
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Quitting Time
In our culture, as Vince Lombardi said, “Winners never quit and quitters never win.” The idea is that the only way to flourish in any endeavor is to find a direction and then pursue it until you are...
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It’s My Mistake
Last week I forgot to do something that was very important to me. I can’t explain my memory lapse except that I had many distractions, but the situation reminded me of a book that I read recently. It...
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